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This section covers practical marketing campaign examples promoting forest well-being experiences across Europe using practical examples from each of the ForestWell project’s partner countries. Promoting ForestWell through effective marketing campaigns involves many elements such as conveying the benefits of well-being and nature immersion experiences in forested environments. This section guides you through the various promotional tools such as social media posts, webinars, blog articles, and testimonials. The campaigns demonstrate how to engage ForestWell audiences, convey unique selling propositions, and encourage participation. Each campaign targets specific audience segments and showcases the regenerative values of ForestWell initiatives.
Here are some practical examples of marketing campaigns that can help promote ForestWell:
Components:
Tip: Tailor the content with some information about your business, the forest you work in, and why it is so special, unique, or different. This is a great opportunity to show what you offer and where.
Tip: Include your digital social media and website channels and explain what you do and the benefits of what you do in the descriptor.
Tip: Include a link to your booking page and another link to your regenerative and sustainable practices which demonstrates your commitment and engages customers.
Tip: Tailor the content to showcase your forest location. Make sure to add in the descriptor the location of your business in the description.
Tip: Add at the end of the video a screen about all your contact details and what you do, the types of programs you run, when you run your programs and if you have any workshops or packages.
Tip: Highlight how you consider different target groups by adding a link in the description to ‘If you have a disability’ or ‘If you would now like to engage in a forest yoga practice’ or ‘If you want to educate your children on forests’.
Sample Promotional Website (Tree Hotel, Sweden) – https://treehotel.se/activities/
Tip: Make sure to include a page with all your nature-based activities including animals they will see; tours you offer that involve all aspects of nature and what is naturally special about the area.
Sample Promotion on Social Media (Tree Hotel, Sweden, Facebook)
Sample Website Content Promotion – https://www.forestholidays.co.uk/forestipedia/a-romantic-forest-escape/
Tip: Make sure people can share the content using embedded shareable social media buttons.
Sample Website Content Promotion (Spanish Farmland) – https://hostunusual.com/property/dehesa-de-las-yeguas/#2272
Sample Website Content Promotion (Treehut, Norway) – https://tretopphytter.no/House/3312
Tip: Make sure to include all your facilities, your location with Google Maps embedded, prices and other information preferably using at-a-glance graphics and practical information.
Sample Social Media Campaign (Treehotel, Sweden, Facebook) – https://tretopphytter.no/House/3312
These practical marketing campaign examples can be tailored to specific ForestWell offerings and target audiences. They aim to evoke emotions, educate potential participants, and encourage engagement while conveying the transformative power of ForestWell experiences.
Sample Social Media Campaign (Treehotel, Sweden, Facebook) – https://www.facebook.com/people/treehotel/100064688980916/
Click to see the video https://shorturl.at/twyCJ
The FORESTWELL Projects aims are to implement the innovative and stimulating learning environment in VET and creation of an upskilling pathway for entrepreneurs in wellness and tourism.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the National Agency. Neither the European Union nor National Agency can be held responsible for them.