Topic Progress..
Module 5.1. Introduction to the Versatile Possibilities of Storytelling
10 tips for telling sustainable stories:
Power of Brand Storytelling in the Tourism Industry by Sarita Gurung
Module 5.2. Narrative Structure of Storytelling
Your ultimate guide on how to be a good storyteller, Madeline Miles
5.3. Storytelling Techniques
Storytelling for Mythmaking in Tourist Destinations, Licia Calvi & Moniek Hover:
5.4. Storytelling in Forest Context
Solimar International, article on Storytelling for Sustainable Destinations & Tourism Marketing.
Examples of Storytelling Marketing to Inspire Your Next Campaign, JOYDEEP BHATTACHARYA
Storytelling 101: The Definitive Guide& Examples [2023]. Margarita Loktionova
From Storytelling to Storyfication
Storification, a story-driven experience design process helps you create storified engaging experiences for your customers. The method of storification was created by Story Designer Anne Kalliomäki in Finland 15 years ago.
You can download a free Storification guidebook here: Tarinakone and to learn more, check out videos on Anne’s YouTube channel
REFERENCES
The following literature has been used when creating the contents:
Pera, R. (2017). Empowering the new traveller: storytelling as a co-creative behaviour in tourism. Current Issues in Tourism
Boyce, M. E. (2017). Organizational story and storytelling: a critical review. The Aesthetic Turn in Management.
Adorisio, A. L. M. (2009). Storytelling in organizations: from theory to empirical research. Springer
All other references have been added to the corresponding material.
Storytelling and storification expert Anne Kalliomäki, ( Tarinakone Ltd), has been involved in the selection of articles and videos.
The FORESTWELL Projects aims are to implement the innovative and stimulating learning environment in VET and creation of an upskilling pathway for entrepreneurs in wellness and tourism.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the National Agency. Neither the European Union nor National Agency can be held responsible for them.