4.6 Additional Material

Resources for Ecological and Sustainable Resource Use

Resources for Market Research

Image of drimheirney lodge using natural and local resources

Tools for Forest Wellness Initiatives

iNaturalist App

A citizen science app that helps you identify the plants and animals around you. It’s beneficial for engaging with the biodiversity of forest settings during wellness activities.

https://www.inaturalist.org/posts/8889-inaturalist-app

AllTrails App

Provides detailed information on hiking trails and natural sites, which is useful for planning forest wellness excursions and ensuring a comprehensive natural experience.

https://www.alltrails.com/en-gb/

Headspace (Meditation App)

Offers guided meditation sessions that can be used during forest wellness activities to enhance mindfulness and relaxation.

https://www.headspace.com/headspace-meditation-app

Google Analytics

An essential tool for analyzing website traffic and user behavior, which can help in refining the digital marketing strategies of a forest wellness center.

https://marketingplatform.google.com/info?authuser=0

Hootsuite

Useful for managing multiple social media profiles, scheduling posts, and engaging with audiences to enhance the digital presence of a wellness center.

https://www.hootsuite.com/

Other European and International Resources

Websites

The Global Wellness Institute (GWI)

Provides research and data on the wellness industry, including trends in forest bathing and wellness tourism, which can be crucial for marketing strategies

https://globalwellnessinstitute.org/

The International Ecotourism Society (TIES)

Offers resources and guidelines on ecotourism and sustainable practices that can be beneficial for setting up forest wellness centers

 https://ecotourism.org/

Responsible Travel

Provides insights, guidelines, and case studies on responsible tourism practices around the world, helping marketers understand and implement responsible marketing strategies.

 https://www.responsibletravel.com/

Nature Sacred

A foundation that supports creating sanctuaries at hospitals, schools, and urban spaces to foster a connection to nature and improve community health, offering insights that can be applied to forest wellness centers.

https://naturesacred.org/