Topic Progress..
1 – Green4C Forest-Based Care Market Outlook (2021) – Green4C: Forest-based care, Social Agriculture, Urban Green Care, and Green Care Tourism. The focus of the project is to foster innovation and entrepreneurship by integrating health and social care with a connection to nature and natural resources and ecosystems in both rural and urban areas. Green Care includes the definition of care (i.e. the process of caring for somebody and providing what they need for their health or protection), it interprets health holistically and it includes wellbeing as part of the health concept.
2 – 21 Innovations Enabling Sustainable Forest Management and Linking Forests to Human Wellbeing – World Economic Forum Article (September 2023) Get to know 21 Innovators who addressed the challenge for a Sustainable Forest Economy focusing on eco-preneurial start-ups that provide innovative and scalable models for sustainable forest management, the production and application of different wood products, and enabling technology solutions.
3 – Strategic Forest Marketing in the Forest Industry Module (2018) – Learn how to define forest marketing and the various roles it plays in a company. Explore how it has evolved from traditional marketing and how the Integrated Model of Marketing Planning (IMMP), has a central role in forest marketing, and how it evolves in the future.
Market/Customer Further Reading
Benefits – Further Reading
Visual Identity – Further Reading
Proof/Credibility – Further Reading
Task: Analyse a European ForestWell marketing campaign and reflect on its effectiveness in promoting well-being and sustainability.
Criteria: Understanding of campaign objectives, evaluation of marketing strategies, and critical reflection on alignment with ForestWell values.
Task: Develop a theoretical ForestWell Manifesto outlining organizational values, beliefs, and aspirations.
Criteria: Clarity of expression, incorporation of key manifesto elements (aspiration, obstruction, intention, activation), and alignment with ForestWell principles.
Ohe, Y., Ikei, H., Song, C., & Miyazaki, Y. (2017). Evaluating the relaxation effects of emerging forest-therapy tourism: A multidisciplinary approach. Tourism Management, 62, 322-334.
He, M., Liu, B., & Li, Y. (2023). Tourist inspiration: How the wellness tourism experience inspires tourist engagement. Journal of Hospitality & Tourism Research, 47(7), 1115-1135.
Cai, Z., Gold, M. A., Cernusca, M. M. I., & Godsey, L. D. (2022). Agroforestry Product Markets and Marketing. In North American Agroforestry: Third Edition (pp. 439-468). https://doi.org/10.1002/9780891183785.ch15
The FORESTWELL Projects aims are to implement the innovative and stimulating learning environment in VET and creation of an upskilling pathway for entrepreneurs in wellness and tourism.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the National Agency. Neither the European Union nor National Agency can be held responsible for them.